Dear The New York Times Fashion Section.
Hi guys and gals. John here. Thanks again for all the fan mail. It really keeps us going. So, you know how your editorial department asks for our advice on a lot of story angles? Well, you kinda missed a pretty important one. As it happens, Kurt G. Heinrich is a fashion icon. Recently, you published an article called “The Art of the Pants Roll” and showcased the myriad “new” and “hip” and “trendy” and “cool” and “New York” and “fashionable” ways people can roll up their pants and, by doing so, be part of NYT-approved high-culture.
But there is a problem. Once again, you’ve stolen ideas from the Potentiality. For you see, pals, Managing Editor Kurt Heinrich has been rolling his pants* up for years. Here on the West Coast – or FashionMeccaTrendsettingAwesomeTown – we call the look “The Huck Finn”. Your “pants roll” idea is cool too, though.
Anyway, there’s no need to send a written apology or anything. We know you feel bad enough already. But if you’d like to send Kurt a nice pair of rollable pants we wouldn’t hold it against you.
Thanks for your time and for the memories. Have fun with it.
Kind regards,
John Horn, Editor-in-Chief
*photographic evidence to follow…


Sigh… high fashion. It’s a beautiful thing!
Been rollin’ my jeans since 2009… Do i get a prize?
I noticed a slight discrepancy – the NY Times photos are sockless, while Kurt sports the socks …. which fashion detail – ever so slight but ever so important – prevails?
The socks are the next level Marie. Give it a year or two – by then the Times will be caught up…
Jordan you do get a prize. It’s call good vibrations from me – Beach Boys style.
Hahaha! Kurt is such a hipster! Awesome post. And rolled-up pants are so practical. E.g., they make for a great food-stash… ^ ^