“Sexual health is hot this summer!”

Taking care of your sexual health is sexy. That’s the message being promoted as Options for Sexual Health, Canada’s largest non-profit provider of sexual health services, unveils its new ad campaign.

Throughout the summer, you will see the advertisement below (see picture – perhaps squint a little).

Opt’s 1 800 SEX SENSE Line, a toll?free in BC phone and email service, is positioned as a great way to hook up with a clinic or ask a burning sexual health question.

“We wanted an ad that embodies Opt’s whole vision,” says Jessica Peart, Opt’s Manager of
Communications & Governance. “Sexual health is really central to everyone’s life. And we know that
being healthy means a lot more than only the treatment and prevention of disease. Our vision is for a
society that celebrates healthy sexuality, and understands that pleasure is a part that. And when it comes to young people, the ‘just say no’ messages just don’t work.”

To make the excitement over the ad campaign contagious, Opt and Hello Cool World are combining forces
to launch a “Sexy Summer Kissing Contest.” The contest invites people in BC to submit photos of
themselves kissing and promoting sexual health in public places to show just how hot taking care of
yourself and your partner can be. There will be draws throughout the summer for sexy prizes, including a
year’s supply of condoms and lube! Contest info at www.optbc.org; contest submissions can be sent to
contest@optbc.org. A short video about the contest and the making of the ad can be viewed by following this link.

Kissing Means Community!

John and Michelle Bornk! show the BC Community what a healthy, sexy and classy kiss looks like!

Everything about this campaign screams community – creative community! After all, what better way to demonstrate your affection for the favourite person – or, yeow, people – in your life than with a big, wet, sexy kiss? Because, as a wise, apparently-anonymous, person once said, “happiness is like a kiss – it feels best when you give it to someone else.”

So, people, find a partner, lover, open-minded-friends, a curious stranger, a pet (we here at the Potentiality are fiercely accepting of all community-minded ideas and viewpoints), or your favourite symbol of Mother Nature and make out hardcore! And, hey, please make sure that both parties want to partake in the kiss. Finally – and most importantly – be safe out there.

In order to get your mojo moving even faster, here are some superawesome quotations about kissing:

• “The decision to kiss for the first time is the most crucial in any love story. It changes the relationship of two people much more strongly than even the final surrender; because this kiss already has within it that surrender.” (Emil Ludwig)
• “Kissing is like drinking salted water: you drink and your thirst increases.” (Chinese proverb)
• “I never thought that love could feel like this – then you changed my world with just one kiss.” (N’Sync)
• “Any man who can drive safely while kissing a pretty girl is simply not giving the kiss the attention it deserves.” (Albert Einstein)
• “Soul meets soul on lovers’ lips.” (Percy Bysshe Shelley)

So there it is. Now get kissing. And have fun with it!